News
January 15 , 2008
YOGAmazing Video Podcast hits Five Million Download Mark | Click here for details
July 7 , 2007
PodFactory/CEO Chaz Rough will be guest Speaker at the CBI 4th Annual summit on Patient Communication strategies for medical devices in Chicago, IL. on Thursday, Sept. 27, 2007.
Podcasting — Basics and Benefits for Medical Device Manufacturers
Podcasting is a way of publishing sound or video files to the Internet, allowing users to receive new promotional and advertising messages electronically. Medical device manufacturers have started to use podcasts in their consumer marketing campaigns to transfer information about their product(s) to consumers. Podcasting is allowing medical device companies to connect with their patients in an interactive and educational new media format. The appeal of podcasts for medical device companies is that they are relatively inexpensive to develop compared to other media outlets. This allows device companies with smaller budgets to effectively get their message across without a major hit to the marketing budget. Additionally, the effectiveness and reach of podcasts is easy to measure through the number of downloads, which provides manufacturers with a concrete measurement of ROI. This workshop introduces delegates to podcasting and determines the most effective way to reach consumers through this media channel.
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PodFactory/CEO Chaz Rough will be guest Speaker at the Podcast and New Media Expo held in Ontario, Ca. on Friday, Sept. 28, 2007
In this session, participants will learn the power of creating customized digital content that takes into consideration the very needs and wants of their audience, resulting in effective 1:1 marketing. This new approach in the digital marketing era is known as Digital - Customer Relationship Management or D-CRM. By understanding the likes and dislikes of your audience-base, the greater the opportunity for an organization to develop a personal long lasting profitable relationship with the customers. Once the core audience segmentation has be formalized the organization can then leverage this business intelligence to further target and promote different eCommerce opportunities, promotions, loyalty programs, etc. Podcasting has created a new channel for generating income for organizations, but has also created an internal communications tool that will enable companies to use for training employees, delivering presentations, creating an environment that fosters innovative thinking.
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February 27 , 2007
PodFactory/CEO Chaz Rough will be guest Speaker at the Social Media Conference being held in Chicago, IL on April 5 - 6. Chaz's session, How To Grow Your Market by Podcasting Cutomized Content, will be on Friday, April 6th at 11:00am.
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February 2 , 2007
PodFactory/CEO Chaz Rough will be guest Speaker for the Louisville Advertising Federation Professional Development Series Seminar on New media to be held on Wednesday, February 21, 2007 at 12 noon.
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January 9, 2007
PodFactory/CEO Chaz Rough will be guest Speaker at the Social Media Conference being held in Atlanta, GA on January 30 - 31. Chaz's session, How To Grow Your Market by Podcasting Cutomized Content, will be on Wednesday, January 31 at 4:00 pm.
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November 8 , 2006
PodFactory/CEO Chaz Rough will be guest Speaker for the Tuscaloosa Alabama American Advertising Federation monthly meeting to be held on Thursday, November 16, 2006.
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November 6 , 2006
November 6, 2006 - Chaz Rough was a featured guest on the BBC show Five Live with Blogger Chris Vallance and Louisville friend Robert Hatfield discussing the upcoming midterm elections in the USA.
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October 30 , 2006
PodFactory rises as podcast pioneer
Chaz Rough has been featured on the cover of the Courier-Journal Business section discussing his new company PodFactory.
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October 16 , 2006
Chaz Rough (PodFactory, President/CEO) received the Entrenpreur of the Year Top TeN Award for Technology at the 2006 Idea Festival.
The Technology Network (TeN) of the Greater Louisville Region is a network of technology and technology-related businesses working to grow the industry in the area.
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October 5 , 2006
PodFactory has been chosen to create Enhanced Audio Podcasts of the guest speakers at the 2006 IdeaFestival which will take place in Louisville, KY, October 11 - 14. The Enhanced Audio Podcasts will be released every other week leading up to the 2007 Idea festival. Founded in 2000, the IdeaFestival is a world-class event that attracts diverse and leading thinkers from across the nation and around the globe to explore and celebrate innovation and cutting-edge ideas. Speakers at the event include John Gaeta) Visual Effects Designer from the Matrix Trilogy), Adriann Geuze (Internationally known Landscape Architecht), Burt Rutan (Inventor, Innovator), DJ Spooky (Multi-Media Hip Hop Artist) and many more. Please visit www.ideafestival.com for more information
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September 20, 2006
PodFactory/CEO Chaz Rough will be guest Speaker at the Apple Store in Cincinnati, OH. where he will give a presentation on the impact of podcasting on how it's changing the landscape for delivering digital media.
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September 12, 2006
PodFactory/CEO Chaz Rough will be guest Speaker for the Corpus Cristi American Advertising Federation monthly meeting .
August 25, 2006
PodFactory/CEO Chaz Rough will be the Keynote Speaker for the American Advertising Federation regional conference being held in Canton Ohio .
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August 23, 2006
PodFactory Featured in Business First of Louisville 8/23/06
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August 14, 2006
Bionic Gloves Hands-On GolF Podcast a first in the Golf Retail Industry
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August 9, 2006
PodFactory/CEO Chaz Rough will be guest Speaker at the CDI (Customer Data Integration) conference being held in Boston, MA
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August 2, 2006
YOGAmazing Video Podcast surpasses 1 Million downloads
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June 28 , 2006
PodFactory/CEO Chaz Rough will be guest Speaker for the Cincinnati, OH Ad2 Club
April 2, 2006
Podcast sets the stage for Kentucky Derby 132
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